A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Don't settle: Don't finish copy books. If you don't like the menu,leave the restuarant.If you're not on the right path,get off it.
Because advertising and marketing is an art, the solution to each new problem challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities precisely modern.
All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone.
You look at marketing: everything that's happening in marketing is digitized. Everything that's in finance is digitized. So pretty much every industry, every function in every industry.